We are often asked how the abbreviation "S.O.K." is deciphered. And they are surprised at the answer: she has not one, but at least two interpretations, and both are true! “Serious Organization of Concerts” and “Hundreds Organized Concerts”. Since both the quality and the number of events held, the Promo-group “S.O.K.” confidently among the top ten leading concert companies in the Urals.
...The history of our company dates back to September 2002. It was then that the first significant cultural event was organized and held - "Rock & Art" music festival at the Yekaterinburg Museum of Fine Arts. Later we started organizing concerts: "Agatha Christie", "Smyslovie Gallucinaсii"... A little later, the performances of Russian and foreign instrumentalists (Victor Zinchuk and Francis Goya) were added.
Since 2010, the musical style has expanded: from world pop legends (Toto Сutugno, Demis Roussos) and disco music (Boney M., Ottawan, C.C.Catch, Sandra, Thomas Anders) to alternative artists and cult "metal" bands (Napalm Death, Accept, In Flames, Papa Roach). Namely Promo-group “S.O.K.” for the first time organized concerts in Yekaterinburg by such legendary artists as Slade, Alphaville, Rockets and Goran Bregovic. Ballet, performances and dance programs were not ignored too.
In the arsenal of the Promo-group "S.O.K." there are also the organization of the Day of the Tobolsk city, and New Year's corporate parties in the Ural and Siberian cities, and the holding of professional holidays, and castings for “Minutes of Glory” on “Channel One”. A complete list of events organized and conducted by us can be found in the "Events Archive" tab.
Currently, the concert activities of the Promo-group "S.O.K." covers almost the entire range of musical styles and directions. We are interested in working for a wide variety of audiences. The geography of organized events covers not only the Urals, Siberia, Volga region, Tatarstan and Bashkortostan. In 2017 - 2019 we held joint concerts with local promoters in cities of France, Mexico and Chile.
Over the past years of professional activity in show business, we have established direct contacts with the management of artists in Russia and abroad. We are friends with many artists, we correspond, we congratulate each other on holidays and even visit each other.
For today our position is to give people the joy of meeting with their favorite artists and openness for cooperation with any interested companies. “Serious Organization of Concerts” or “Hundreds of Organized Concerts” - all this is the Promo-group "S.O.K."!